Let’s face it; advertising is expensive. And you don’t usually get that much bang for your buck. Just think about how expensive it is to run coupons in your local newspaper. How many of those coupons will be brought to you by a buying customer? How many of them will be thrown away? TV commercials are also very expensive. If you can only afford a few time slots a day, your commercials might not ever be seen by the majority of people that live in your community.

One of the things I like best about living in Florida is that it’s a great place for a vacation, even if you live here. It seems no matter where you live, east coast, west coast, in the Panhandle or Southern Florida just a couple of hours drive in any direction and you can be somewhere that doesn’t look like home so you feel you’ve really gotten away from it all. The panhandle is fondly referred to as the Redneck Riviera with its emerald green water and white sand beaches. The west coast is a great place to go ‘island hopping’ with Sanibel, Lovers Key and all the other little places nestled there. The east coast is great for surfing, the small wave capital is here on our own Cocoa Beach and history, St. Augustine, also on the east coast of Florida, is the nation’s oldest city, but if you really want feel like you’ve gotten away head south. Southern Florida is truly a tropical place; the tropics actually start in south central Florida and it gets more lush and green the farther south you go. Continue reading →